You Ain’t Foolin’ Me
Posted by Kevin Hazard, April 1st, 2007
There are 364 days in a non-leap year when a company can announce a huge development or release, and everyone will take that announcement seriously. Then there is April 1st — April Fool’s Day. On the first day of April, nearly every company on the planet joins in on the hoax-tastic fun of making up zany, clever, and relatively unpredictable news to publish. The day fosters an interesting dynamic: a company or person can fabricate an elaborate fable, pass it off as truth, and everyone applauds their creativity and humor. “Did you hear that Google just bought the entire internet for two hundred and twenty-three trillion dollars?” … “Did you see that Steinbrenner just sold the Yankees to buy the Red Sox?” … “Can you believe that the CHP announced that all speed limit signs in California have been raised to 99 miles per hour?”
While I would agree that the speed limit on I-5 between Sacramento and Grapevine should be around that speed, though I have never gone over 65 mph at any point in that particular stretch of open highway(*wink*), those announcements would be good-natured ribbings to catch you off-guard in the event that you did not mentally prepare to endure the day after March 31st.
We have some big news to announce, but we found ourselves hamstrung by the calendar. We could have posted all of the details today, and we would likely only get a passing “wow, Site5 went through some trouble to create that substantial of an April Fool’s joke” thought as readers surf the lists of April 1st debauchery on their new Google home wireless broadband connection.
The more outside-of-the-box, critical-thinkers in the audience are probably puzzling over the fact that we would even address this practice on April 1st… considering whether or not we are setting up a delayed April Fool’s joke or fooling you about even making an announcement in the next 72 hours. To those readers, I say that we would probably be very good friends. 
I was considering an exhaustive article filled with circular logic to confound our intent even further, but my moderately crafty attempt would be both exhausting to transcribe and utterly difficult to actually complete, so I will save us all some trouble and cut the self-questioning at that.
But wait. Why did Kevin question himself on the Site5 blog on April 1st? Was it to make us trust that he was not intending on tricking us? … Oh. Right. Sorry. I couldn’t help myself. Or could I?
Keep an eye out for our big announcement in the next 72 hours, and try and deduce its veracity.
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