Realignment is Go
Posted by Rod Armstrong, March 9th, 2006
In the not-too-distant past, one of our favorite things to do here at Site5 was a total redesign of our website.
The current website layout/design before you today is in it’s 9th or 10th generation, depending on how you count it.
Being it in our natures the need to rewrite, rebuild, remake, improve, and to generally wish to make any creation better, we were continually upgrading (or “changing,” or “making worse”) the look/feel/layout/navigation of the site.
The days of the Total Redesign, however, may be behind us. As part of the New Media Web 2.0 Zeitgeist, the practice of redesigning has been generally replaced by the idea of
realigning.
Instead of completely tossing all the elements of your current site away and starting from scratch, it’s more a process of figuring out what works vs. what doesn’t, and fixing and building upon the elements you have.
Today’s new homepage launch is a mark of such realignment. Instead of scrapping the homepage design entirely, working up a complete new graphical mockup, or embarking on a new site altogether (don’t laugh, it has happened), I decided to start with a first step: cleaning up some of the current page code, moving some elements around, changing some colors that didn’t work, etc., and releasing the results. There is still much more to improve, but at least we are now one step closer.
I hope the new homepage is a little more useful and easier on the eyes. Expect further “alignments” (I guess that would be the right word for it) very soon.
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One Response to “Realignment is Go”
January 5th, 2007
[...] Last evening I launched what is Phase II of my grand Site Realignment Plan. It would fall into too-obvious territory for me simply to point this out (if you’ve seen our previous version from the past six months or so, you probably notice the difference), so I’ll try to give you a little behind-the-scenes thinking of the methodology that went into this iteration. [...]